All Your Pictures—and Videos— on the All-New Mason Luxe

By Aura | September 30, 2021

We’re taking more photos than ever before. While the highlight reel is broadcast on social media, the everyday moments get lost in the digital void of group texts and cloud storage. We created Aura to make it easy to relive those memories, and share them with the people who matter most.

This fall, and just in time for the holidays, we are introducing new frames and features to help all of us relive the everyday moments that keep us close—no matter how far away we are.

New Frames This Fall: Meet Mason Luxe

Inspired by our best-selling Mason smart frame, Mason Luxe officially joins the Aura line-up. Mason Luxe features our highest resolution display that gives vivid clarity and color to life’s most inspiring moments. The frame has a 9.7” 2K display, 2048 x 1536 screen resolution and support for video playback with a built-in speaker for sound, all powered by Aura’s intuitive app and easy, unlimited storage for photo and video.

Mason Luxe is a free-standing frame inspired by the texture of craftsman stone and individually hand-painted for the perfect finish.

"Our frames are a piece of your interior design, each created to be worthy of a space in your home,” says Scott Chapps, Chief Creative Officer at Aura. “The design of Mason Luxe was an exploration in form, weight, and finish—free-standing and resembling the craftsmanship and quality of real stone. Whether a warm grey sandstone or pebble with hues of deep blue and grey, each frame is individually hand finished to hold your family's greatest moments."

Mason Luxe is available on and through partner retailers in the United States, Canada, United Kingdom, Germany, and France starting today.

Infinite photos. Infinite videos. Infinite joy.

Some of our best life moments are captured in short, impromptu videos on our smartphones. A baby’s first steps. A night out with friends. The hilarious musings of a toddler.

Our new video playback feature is putting those moments in motion, seamlessly integrating videos up to 30 seconds in length with sound that can be customized in the Aura app.

All new Aura frames coming this fall will now feature integrated speakers to support video and audio sharing, including the newly designed Carver Luxe, Mason, and Mason Luxe. Anyone invited to collaborate can add photos, and now videos, to a frame directly from their device with free, unlimited cloud storage. No hidden fees or subscriptions.

For those already enjoying Aura at home, all existing frames will receive picture-only video support through a software update rolling out this week.

The perfect gift gets even better.

In a world of ever-increasing online shopping, video gives Aura customers yet another special way to personalize a gift for loved ones this holiday season. Packaged in a custom gift box, an Aura frame can be preloaded with a welcome video from you, thousands of photos and videos, and the option to add other family and friends to share memories before set-up and well beyond. It’s the gift that keeps on giving for the entire family.

Learn more at